How could you possibly decide between hundreds of products that claim to do the same thing if you don’t have customer feedback to inform your decision? If Amazon didn’t display reviews and ratings for every product, then browsing the website for many of us would be overwhelming. Most of the reviews are written by the average person who tried out a product and then gave their honest assessment of it. While not every Amazon review you read will be 100% authentic, the vast majority of them are. There’s a reason why word of mouth is still an extremely effective form of marketing even in this digital age we live in: people trust realness. The internet is full of product descriptions that list the features and functionality, which is helpful, but nothing comes close to hearing what a real person has to say about the product. Why are Amazon Reviews Important for Users?Īmazon reviews are important for users because they provide a clear indication of what past customers think of the products they purchased. With so many websites and online retailers using customer reviews these days, it’s easy to get lost in the various interfaces which can be very frustrating. With that in mind, if you’ve arrived here wondering ‘how do I find my reviews on Amazon’, we’ve got you covered.

Amazon reviews can literally make or break your online reputation.

Too many one star ratings and you could lose customer loyalty, but plenty of four star and five star ratings and your sales should skyrocket. Importance of Reviews I Finding Reviews I Editing Reviews I Deleting Reviews IĪmazon reviews are hugely influential for purchase decisions, and as a result they can have a significant impact on a product and company’s reputation.